It’s the Future! – by Corrina Eastwood

Well we made it! Its 2015! Great Scott where are the hover boards?!……… Oh well, who needs hover boards when you’ve had a year like ours! 2014 was quite a special one for us at Sweet ‘Art for so many reasons and we thought you may like to take a little stroll down memory lane with us before we get stuck into 2015 Sweet ‘Art style. We started the year recovering from our Christmas show Frieze and launching this blog that we are very proud of, with it now being read in 56 different countries including the US, China, Israel and Rwanda! We also began planning our first show of the year, ‘Visions Of Dr H’. A joke started on FB and which we probably took a bit too far, we decided with artist Karen Boughey to host a super fun exhibition of portraits of Dr Huxtable from the 80’s sitcom The Cosby Show! I mean why not? We spoke to some of our artists who all had fond memories of the character and were equally enthusiastic about the idea. We then all got to painting portraits and knitting tiny little Dr H jazzy jumpers for our press releases and teamed up with our new friends over at Juno bar and gallery in Shoreditch for this one of a kind show! Those little jumpers did the trick as we were sponsored by the mighty Johnny Walker Whisky and featured in the London Metro amongst other press all loving the show. Juno have said it has been their most popular and visited show to date and we made many sales. Who would have thought it? Guests on our opening night also enjoyed an interactive piece by Jerome Beresford where your projected self could dance adorned by one of many digitally generated jazzy jumpers!


Visions of Dr H Exhibition

Dr H

Visions of Dr H Exhibition


Interactive Piece by Jerome Beresford at Visions of Dr H Exhibition

In light of recent and historic allegations made against Bill Cosby that we were not aware of at the time of the show, we have wondered as a team how people have felt about the show since. ‘Visions of Dr H’ was an exhibition dedicated to the character Dr Huxtable which many of us grew up watching and loved, rather than Bill Cosby himself, but we are undoubtedly saddened by the nature of the crimes he is accused of regardless and invite those of you reading to share your thoughts and feelings about the show if you wish. The Sweet ‘Art team then parted company for a few months with Gav and I deciding to take some time out to embark on an arty world tour while the rest of the team held down the fort back in London. You can read all about S’A on the road in this blog but we must mention the amazing time we had meeting artists all around the globe and visiting some incredible exhibitions, studios and galleries. New Orleans and Santa Fe in the US were definitely beautifully creative highlights, as was meeting new friends in Texas at the LPM Gallery and the amazing studio visits with artist Water Kerner in LA and Antonius Khos in Bali. We have been so lucky to make so many new inspiring contacts and are currently working on funding proposals for international collaborations in both the US and Vietnam.


Sweet ‘At on the Road in Texas


Sweet ‘Art on the Road in Santa Fe


Sweet ‘Art on the Road Studio Visit with Water Kerner in LA.


Sweet ‘Art on the Road Visit with Annie Wells at the LMP Gallery in Austin, Texas


Sweet ‘Art on the Road some down time on the Beach In Vietnam

So Gav and I returned home in June inspired and rearing to go and with the team back together we began planning our largest and most ambitious show to date. Starting as an idea by our lovely Charlotte we decided on a large multi-disciplinary exhibition to coincide with London Fashion Week. We wanted ‘Seams’ to showcase artists from all disciplines including fashion design, with garments that could be on display and worn by models on our opening night! We wanted works that explored where fashion meets art and art meets fashion! We wanted works that celebrated fashion but that also intelligently critiqued the fashion industry and fashion norms! We wanted interactive artworks, stunning installations, insightful paintings, neon, sound, edibles, amazing sponsors and a stunning, cool exhibition space located in the centre of the London art scene! So…….we made it happen! Not before enlisting some amazing help in the form of our awesome hard working interns. This year we have welcomed Jade, Anthony, B, Diana, Rosie, Shikara and Karolina into the S’A family. Together we made ‘Seams’ a huge success that we are so very proud of. Taking place at the Hoxton Arches Gallery in Shoreditch and sponsored by the amazing Sipsmith and Crystal Head Vodka our opening night was one mahooosive arty party. We had interactive fashion pieces designed by Shara Hayz and worn by the lovely Rosie and Shikara in the form of amazing sound activated light up jackets! The Sweet team also collaborated with Carolyn Butler and George Kloet to create Sweetshop, an interactive online artwork that challenged and critiqued the fashion and media industries that Rooms Magazine reviewed as an “edgy, satirical exploration.” We also chose to raise money for the charity BODY, who support those suffering from body image related issues including Body Dimorphic Disorder. Why not listen in here to interviews on the opening night by East London Radio!


Seams Exhibition

Seams PV

Seams Exhibition


Seams Exhibition


Seams Opening Night


Seams Opening Night

We followed up Seams a few months later with another awesome group show back at Juno. ‘Guilty Pleasures’ showcased the work of S’A artists old and new exploring the thrill, the fun, the sinister, the surreal, the absurd, the grotesque, the bizarre, the debauched, the moving and the taboo in the world of Guilty Pleasures! We enjoyed our now infamous anatomical heart cakes at our opening night washed down by Junos’ special Guilty Pleasures cocktails while listening to some Guilty Pleasures tunes courtesy of S’A friend and DJ Alex!


Guilty Pleasures Exhibition


Guilty Pleasures Opening Night


Guilty Pleasure Exhibition

………and for December? We finished the year with two great shows just for good measure. We decided to take a alternative look at the festive season with ‘Saturnalia’ and ‘GIF(t)’. Saturnalia was a Roman holiday in December celebrated with a sacrifice, banqueting and continual partying that over turned social norms! Krampus is a demonic beast-like creature from folklore who was said to punish children during the Christmas season and carry them off to his lair! We decided we wanted more pagan than panto, less of The Snow Man and more of The Wicker Man this Christmas and so asked artist to explore these alternative Christmas themes for our show. We had an amazing opening night enjoying Junos’ delicious mince pies and mulled wine and guests were treated to some arty prezzies courtesy of Krampus’ sinister sack!


Saturnalia Exhibition Poster


Saturnalia Opening Night

Sat sweet

Saturnalia Exhibition at Juno Shoreditch


Saturnalia Exhibition

We ended the year with GIF(t), a UK first! Headed up by Jerome, GIF(t) was an exhibition of small works by selected artists showcasing an exciting new technology. We selected twelve talented gif artists that have begun to make their gifs into physical artworks via lenticular printing, sponsored for GIF(t) by the awesome people at gifpop! We collaborated with The Circle in Soho for this show and a great opening night was had by all thanks again to those Moscow mules courtesy of our friends at Crystal Head Vodka. We want to thank all the artists that participated, some flying in from as far as the US to be at the opening night!


Gif(t) Exhibition Opening Night


GIF(T) Exhibition at The Circle Soho


GIF (t) Exhibition Opening Night


GIF(t) Exhibition

I think you will agree that we had quite a year but what’s in the diary for 2015?! Well we are starting with launching our brand new website which looks amazing, even if we do say so ourselves. Do take a look and you will notice we have introduced our online store ‘Sweet Shop’. We have an ongoing submissions policy for Sweet Shop and are already in the process of working on its launch! If you are an artist that would like to get involved please visit our opportunities page for details. You will also notice our new submissions process via the site. I know, I know its pretty nerdy and yes we have been way too excited than is healthy about our new database and submissions procedure! It will help us to keep on top of all the submissions we now receive without anyone missing out on a chance to exhibit with us! Also on the site you can find out more about our amazing little team, the services we offer and check out our updated promo. What more could you want?! As for shows we have the whole year mapped out and are super excited! First up we’re going back to our roots and holding a large group show for International Women’s Day in March. The call for artists will be on the site very soon so keep an eye on our latest news sweet ‘arts and Happy New Year!!


Sweet ‘Art on the road part 4: Sophie’s Art Tour, Vietnam – by Corrina Eastwood

As sad as we have been to finish our travels, London is where we belong so back to sunny (yes sunny!!) London we have come with so many travel related inspirations. These are primarily surrounding our next International Women’s Day show in 2015, and believe us when we say we are thinking big! Our first Sweet meet with us all back together has been a lively affair, and we can’t wait to share all our ideas and plans with you. So watch this space!

In the mean time we can’t go without filling you all in on our adventures in Vietnam. Taking Sweet ‘Art on the road and exploring what the world can offer us has been an amazing experience.  We have visited so many awesome spaces, met with art and creativity in places we least expected and had the honour of meeting some incredibly inspirational and talented people including artists, film makers, curators and gallery owners. I have also been left with such a greater informed perspective of what it is to be an artist and how social context, economics and politics impact on the practice and lives of individual artists around the world.

This train of thought has been greatly informed by our time in Vietnam, a country that I was surprised to be so inspired and moved by. Its a part of Asia I have always hoped to see but had heard less of cultural and more of the beaches and cheap beer! We certainly got our fix of beaches and cheap beer don’t get me wrong, but then headed to Ho Chi Minh City. Feeling a little overwhelmed and not quite sure where to start, we did some research and found Sophie’s Art Tour ( on line, and what a find it was.

Beach and beers, phu Quoc Island

Beach and beers, Phu Quoc Island

In contrast the hustle and bustle of Ho Chi Minh City

In contrast the hustle and bustle of Ho Chi Minh City

What I find myself unconsciously drawn to may play a role but on this trip I have met some very cool and inspirational people, Texas Annie, Water Kerner and Sao Sreymao (check out our other Sweet ‘Art on the Road posts) to name but a few, and now I can add Sophie to the list.

Prior to moving to Vietnam Sophie worked in arts management and arts development, running art, performance and music festivals, curating art exhibitions and managing art spaces. She has worked in the arts in Southeast Asia since 2009, as manager of a contemporary art gallery and also as director of the Future Shorts film festival. She is also the founder of community film organisation ‘me phim – passionate about film’.

A Sweet night out in Ho Chi Minh.

A Sweet night out in Ho Chi Minh.

We excitedly make our way to the meeting point for the art tour and are fascinated by the restaurant that our emailed directions take us to. Geo is housed in a beautiful space, a contemporary build extended for the front of an original colonial style mansion. Sophie tells us that the stunning glass walled room we are sitting in was once the courtyard of the original building. This combination of old and new is something striking about Ho Chi Min and is a theme Sophie says will be touched on in the tour. I have already noted the juxtaposition of communist ideals and consumerism so evident in the city.

The old and new in Ho Chi Minh City

The old and new in Ho Chi Minh City

Over iced teas Sophie begins to explain that the tour, which she has developed over some time, relates to what she describes as her ongoing “living research project”. This one sentence and I’m hooked! Nothing for me can be more exciting and emotive than the lives of people explored through art. My own practice (as an artist, filmmaker and art therapist) for many years has been informed by my strong belief that the personal, social and political aspects of human experience can be most adequately communicated through visual language. Sophie has carried out many interviews gaining valuable insight into the lives of artists and their experiences and her passion for the subject is immediately evident.

I am so excited to get going as Sophie explains the outline of the tour and I must admit I have far less patience than her when it comes to initial questions from the rest of the tour group! However, we eventually head off on a short walk through the stifling heat of the city to the nearby Duc Minh Art Gallery and Sophie eloquently and with great enthusiasm begins to take us on our journey through 20th and 21st century Vietnam, seen through the eyes of artist.

Consumerism vs communism in Ho Ch Minh City.

Consumerism vs communism in Ho Ch Minh City.

I will not take you on the entire tour here but mention highlights for me and urge you to take it yourself if you are traveling to Vietnam. Actually, travel to Vietnam specifically to take the tour is my advice! The tour looks at the main chapters in Vietnamese history beginning with colonialism and how the French influenced the aesthetic and techniques applied in Vietnamese art.

I found Sophie’s descriptions of the opening of the first art school in Vietnam by the artist Victor Tardieu particularly interesting with regard to the influence this had on Vietnamese art and the impact of colonialism on culture. After traveling to Vietnam and settling in Hanoi, Tardieu with encouragement from a young artist friend Nam Son lobbied the French government to open a school for fine art modelled on the French teachings of the time, and was granted permission to open ‘The Superior School of Fine Arts In Indochina’ in 1925.

‘The Superior School of Fine Arts In Indochina’

‘The Superior School of Fine Arts In Indochina’

At the Duc Minh Gallery Sophie shows us examples of the European influence on Vietnamese art, which previously had been dominantly folk art, and shows examples of the introduction of French art techniques and theory. Impressionism and neoclassical influences can be seen as well as the use of perspective and materials such as oil paints.

I also found myself very drawn to considering the impact that the introduction of individualism expressed through art had on the individual artists and their culture. Notions of internal worlds, increased feeling and romantic love, all unfamiliar or discouraged ideas in Vietnam at that time.

The next part of the tour concentrates on the two Indochina wars, the first anti French resistance war and the Vietnam American war. We begin this journey, after a short air conditioned ride and some well needed refreshments, at The Ho Chi Minh City Museum of Fine Arts. This is another incredible space exemplifying French colonial design; incorporating art deco with more local decorative motifs and it’s a pleasure to wander around the cool and airy spaces with their high ceilings and ornate staircases.

The Ho Chi Mhin City Museum of Fine Arts

The Ho Chi Mhin City Museum of Fine Arts

The Ho Chi Mhin City Museum of Fine Arts

The Ho Chi Minh City Museum of Fine Arts

Sophie has some spooky stories of hauntings by the former owner, Hui Bon Hoa’s daughter who rumour has it died an horrendous death from leprosy and who’s remains her father then kept in an attic room, inside a class topped coffin!

Veranda at The Ho Chi Minh City Museum of Fine Arts

Veranda at The Ho Chi Minh City Museum of Fine Arts

View from the veranda at The Ho Chi Minh City Museum of Fine Arts. Between the buildings the window of the attic room can bee seen where Hui Bon Hoa’s daughter's coffin may still lay!

View from the veranda at The Ho Chi Minh City Museum of Fine Arts. Between the buildings the window of the attic room can bee seen where Hui Bon Hoa’s daughter’s coffin may still lay!

We are brought back down to earth with maybe less fanciful horror stories as we are taken around the museum and encounter the combat art on show. Sophie is keen to explain that she has chosen to primarily research and voices and stories of the Vietnam American war from a different perspective than is usually taken, that of the North as opposed to the American and South Vietnamese account.

Combat artists display at The Ho Chi Minh City Museum of Fine Arts

Combat artists display at The Ho Chi Minh City Museum of Fine Arts

I find the combat art incredibly moving and I took particular interest in the way in which artists were sent to create portraiture of soldiers in conflict to honour them and their bravery. On viewing the works and listening to Sophie’s commentary I am stuck by how important the representation of self can become when faced with such stress, and how there is such risk of a loss of a sense of identity or existence if there is little to define you. It seems artists travelling with entertainment troops would create these echoes of a soldiers’ existence that not only were great for the morale of suffering soldiers but most movingly of all often acted as a means to identify bodies of those killed.

Combat art at The Ho Chi Minh City Museum of Fine Arts.

Combat art at The Ho Chi Minh City Museum of Fine Arts.

Combat art at The Ho Chi Minh City Museum of Fine Arts.

Combat art at The Ho Chi Minh City Museum of Fine Arts.

Sophie at The Ho Chi Minh City Museum of Fine Arts

Sophie at The Ho Chi Minh City Museum of Fine Arts

Propaganda art at The Ho Chi Mhin City Museum of Fine Arts.

Propaganda art at The Ho Chi Mhin City Museum of Fine Arts.

We make our last stop at San Art ( which is an artist initiated, not for profit contemporary gallery space and reading room centrally located in Ho Chi Minh City. We are lucky enough to catch a group show called ‘Mind, Flesh, Matter’ exhibiting the works of three artists exploring the relationship between mind, body and the physical environment.

San Art Ho Chi Minh City

San Art Ho Chi Minh City

I find all the works to be interesting and well executed and the show over all looks great. I was particularly struck however by the violence and yet sensitivity portrayed in Nguyen Van Du’s paintings. The brutality evident in his depictions of his regular visits to an abattoir is for me heightened by the control and definition in his mark making. These acts of violence are regulated, and this murder scene is a calm space. His sense of scale in the execution of these works also seems to terrorize yet paradoxically there is something warm and familiar here. Stunning paintings to view in person.

Works by Nguyen Van Du at San Art's  ‘Mind, Flesh, Matter’ exhibition.

Works by Nguyen Van Du at San Art’s ‘Mind, Flesh, Matter’ exhibition.

Le Phi Long's stunning work at San Art as part of the ‘Mind, Flesh, Matter’ exhibition.

Le Phi Long’s stunning work at San Art as part of the ‘Mind, Flesh, Matter’ exhibition.

The end of our tour in some ways mirrors the beginning as we find ourselves as a group discussing the contemporary works at San Art in relation to more traditional ideals. Sophie explains that the TV accompanying the works by talented artist Lai Dieu Ha is switched off and not showing the intended piece as all works intended to be shown in Vietnam need to acquire a permit from the Ministry of Leisure and Culture before being exhibited. It seems this film showed footage deemed unsuitable and was censured before the opening.

Lai Dieu Ha's work censored at the San Art exhibition ‘Mind, Flesh, Matter’.

Lai Dieu Ha’s work censored at the San Art exhibition ‘Mind, Flesh, Matter’.

Lai Dieu Ha's exhibited work at the San Art exhibition ‘Mind, Flesh, Matter’.

Lai Dieu Ha’s exhibited work at the San Art exhibition ‘Mind, Flesh, Matter’.

On leaving we stay back at San Art and have a chat with the very friendly Mi Fa about possible future collaborations with Sweet ‘Art. We have an interesting discussion about working together and censorship and I am struck with feeling incredibly naive even following my experience of travelling. This naivety seems to relate to my understanding of the lives of those in other countries, practicing as artists and their ability to find a way to freely express under what can be very different, sometimes oppressive circumstances. I am left feeling gratitude for the degree of freedom I have enjoyed in my practice as an artist in England but believe I have learned what I feel is a consistency in experiences, that artists the world over are often seen as revolutionaries to be monitored, restricted or recruited due to what is perceived as mastership of a very universal and powerful language.

If you are interested in Sophies art tour or the work of Sophie Hughes she can be contacted via her website ( or via facebook ( Sophie has also let I know that she is currently developing the idea of creating a graphic novel documenting her living research project and we for one are super excited to see this project progress!

Corrina Eastwood 2014